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‘Vetrepreneurs:’ More Veterans Start Their Own Businesses

Capt. Tim ONeil was finishing up a stint at a Twin Cities Marine recruitment office when he saw an article about a new program at the University of Minnesotas Carlson School of Management. The school was intensifying its recruiting of military veterans and had even hired a retired Navy commander to scout the country for prospects.

ONeil, a Minneapolis native who had spent seven years in infantry deployments from Korea to the Horn of Africa, decided it was time to stop selling the military and start selling himself.

At school he was able to develop a business he had conceived while in the Marines. He would take his knowledge and passion for military gear and apply it to the civilian market in a premium line of rugged commuter and weekender bags with an urban aesthetic.

Now, like a growing number of veterans, ONeil is doing battle in a different environment: the high risk/high reward world of entrepreneurship.

Having your own team, a sense of effort and duty, being able to right your own ship, it all fit in to what I knew, said ONeil, who still sports a military bearing, despite having exchanged Marine battle dress fatigues for flannel shirts.

Infantry to enterprise

As the nation transitions from a country at war on two fronts, much of the focus has been on veteran unemployment, which, while falling, continues to remain higher than for civilians.

But there is a growing group of veterans who arent looking for jobs; they are looking to create them.

Veterans are 45 percent more likely to be self-employed than people with no military experience. Aging census data show that at least 2.4 million U.S. businesses are veteran-owned, but experts say the number could be twice that. In Minnesota, there are 43,484 veteran-owned businesses with annual receipts of $25.7 million, according to the U.S. Small Business Administration.

The sentiment may be particularly true among recent veterans. Exit surveys of new vets leaving the military found that nearly one quarter are interested in starting or buying their own small businesses. The percentage is even higher among women veterans.

Being able to respond well to criticism, developing a thick skin, the ability to persevere: Theres a lot of things that happen in the military that these folks are going to be able to bring with them, said Matthew Pavelek, communications director for the National Veteran-Owned Business Association.

Vetrepreneurs

Across the country, universities, the government and nonprofits are beginning to focus on assisting veterans who want to begin start-ups. Theres even a magazine called Vetrepreneur.

Instead of being able to place you in a corporation, going to work for one of the top 10 corporations, we hope to inspire you to be a founder of one of the top 10 corporations and be able to go out and employ fellow veterans, said Misty Stutsman, manager of programs and outreach for the Riata Center for Entrepreneurship at Oklahoma State University.

Oklahoma State and Syracuse University are among several universities that have no-cost entrepreneurship boot camp programs focusing on service-disabled veterans and their families.

Wisconsins Department of Veterans Affairs is a funder for Victory Spark, a Milwaukee-based intensive 12-week program that helps veteran entrepreneurs network and directly engage with their potential customers. The start-ups have included everything from handcrafted cremation urns to a company that produces specialized military rings that tell the story of each individual in every branch of service, down to the unit level.

The programs focus on innovative concepts rather than just the opportunity to open another franchise or traditional company seeking government contracts.

We look for veterans who are driven to be entrepreneurial, not necessarily ones who are looking for another program to participate in, said Nick Wichert, a co-founder of Victory Spark.

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